Digital Marketing

One effort shelved: a “Wild to Mild” campaign that juxtaposed images of lions and kittens as an analogy for how immunization can help tame the flu.

Despite its value and reputation being tarnished through staff cuts, threats aimed at advertisers and the proliferation of harmful content on its platform, X may reclaim its original valuation from Musk’s 2022 purchase. According to Bloomberg, anonymous sources reported X’s involvement in talks with investors – the first known investment round since Musk took X

Despite its value and reputation being tarnished through staff cuts, threats aimed at advertisers and the proliferation of harmful content on its platform, X may reclaim its original valuation from Musk’s 2022 purchase. According to Bloomberg, anonymous sources reported X’s involvement in talks with investors – the first known investment round since Musk took X

Siding against WebMD, a federal judge has granted class-action status to a user who claims the company violated disclosing video-viewing information to Meta Platforms.

The European Commission in recent months seems to have pursued more aggressive regulations toward U.S.-based big tech firms in the ad industry, more so than in the past.

Despite the concerns of its own Safety Council, Meta is pushing ahead, sharing a vague overview of the forthcoming, user-based content-moderation feature Community Notes.

Despite the concerns of its own Safety Council, Meta is pushing ahead, sharing a vague overview of the forthcoming, user-based content-moderation feature Community Notes.

Meta Platforms wants a judge to throw out claims by two Facebook users who say the company solicited fraudulent ads from advertisers based in China.

Marketing and advertising may see a “shakeup” that eventually leads to more effective operations. It’s a positive evolution for CMOs who have the foresight to make big changes, but not without pain.

In a dramatic pullback against ever-higher sports rights fees, ESPN is opting out of the final three years of its contract with Major League Baseball, in a “mutually” agreed-upon agreement.