Digital Marketing

This year’s turnout attracted more than 74 million unique viewers across both festival weekends.

Snapchat’s latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S.

Snapchat’s latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S.

Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked.

Recent data and reports suggest Google AI features are destroying traffic to publishers and websites, but Liz Reid, vice president and head of Google Search, says click volume data from the company tells a different story.

The FTC wants Media Matters to turn over documents relating to the Interactive Advertising Bureau, World Federation of Advertisers and its now defunct Global Alliance for Responsible Media, DoubleVerify, and other groups.

Considering the relationship-building chatbot models being made available to younger consumers, there could be unprecedented consequences for child users’ personal growth and wellbeing.

The latest audio collaboration between the two companies effectively gives advertisers and agencies the ability to plan podcasts alongside TV, radio, digital and social media buys.

Samsung started this up a year ago with games like “The Six” — and now want to keep viewers going with more big screen, “snackable”, short gaming efforts.

ESPN will own and operate the NFL Network — its linear TV and digital media rights — and will incorporate the programming into its soon-to-launch premium streaming platform, ESPN — its much anticipated direct to consumer service.