Digital Marketing

TikTok has already begun working with merchants in France, Germany and Italy, According to a report from Reuters – helping sellers load their products onto the platform. By next Monday, TikTok Shop should be up and running in these regions.

“Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers with relevant content and ads,” the ANA, 4As, IAB and others say in a letter to state lawmakers.

Just in time for the “Sweet 16” portion of the NCAA’s basketball championship series, Platinum Rye Entertainment, part of Omnicom’s Dallas-based TMA, has compiled a list of the “most markable” men’s and women’s stars in this year’s tournament.

Dealer Stream, a streaming ad company for the automotive industry, announced Thursday an exclusive partnership with Blockboard, a programmatic advertising platform, to eliminate streaming ad waste for franchise automotive dealerships.

As consumers delegate more tasks to AI — like shopping, research and decision-making — AI itself is becoming the consumer.

Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai’s API, while retaining their merchant of record status – without the need for engineering resources to start selling on Perplexity, the companies said.

“Plaintiffs bring this action to vindicate their right to serve the remainder of their respective terms, to defend the integrity of the Commission, and to continue their work for the American people,” Alvaro Bedoya and Rebecca Kelly Slaughter allege in a complaint filed Thursday.

Pinterest is insistent on positioning itself as the most positive social-media platform, while attempting to prove to advertisers that their campaigns will perform better in a positive-leaning space.

California resident Katherine Wilson can proceed with a claim that Google violated a state wiretap law by tracking her activity on the state’s Department of Motor Vehicles website, a federal judge ruled this week.

Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network.