Digital Marketing

An extensive analysis of DeepSeek shows how it handles queries across key industries and why it is a technology platform, not a search engine. Is this the future of online search advertising and marketing for other startups that may want to jump in?

The TV news-and-commentary landscape is undergoing changes in the new era of Trump, some related to his ascendance and some not.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

While FAST is growing, challenges remain – especially with cross-platform measurement, and changes advertisers and brands might need to make with underperforming ad inventory from local linear TV to local OTT TV.

While gross additions in 2024 exceeded cancellations – 173.3 million vs. 147.8 million – the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.

A YouGov poll shows that more Americans side with Trump than the media.

California resident Kirra Hanson claims Bloomingdale’s violates a California privacy law by using TikTok’s tracking technology to collect data from visitors to the retailer’s website.

A federal judge has dismissed a complaint alleging that Google’s YouTube and TikTok failed to remove videos promoting “choking challenges” and other dangerous activity.

YouTube says it will show more mid-roll ads at natural break points “like pauses and transitions,” and fewer ads “in the middle of a sentence or action sequence,” where they may feel interruptive or cause viewers to abandon the video they are watching – starting May 12.