Digital Marketing

Tariffs are threatening to hit in April. Guess what that might mean for the TV upfront market, which is set to start in a couple of weeks?

Jellyfish recently announced the use of AI agents across Google, Meta and Amazon to buy media and adjust budgets to avoid under- or overspending, organize campaign data and set up reporting dashboards.

In the comments section of the Google CEO’s X thread, many shared opinions on the open standard developed by Anthropic in 2024, which allows AI models to connect to a variety of data sources and apps.

“She’s no Satya Nadella transforming Microsoft, but she’s not a total flop either — more like a steady hand in a storm. X hasn’t collapsed, it’s growing, and it’s profitable again (barely, with $500 million net in 2024). Given the mess she inherited, that’s a win. But her 22 months haven’t redefined X or silenced

Is this the beginning of the AI revolt or a preview of what we’ll see happening as the “emergent agency” of AIs comes into conflict with the marketing goals of parent companies.

Elon Musk announced Friday on his X platform that the social media site has been acquired by xAI in an all-stock transaction for $45 billion, including $12 billion debt.

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers’ requests to limit ads geographically, and reneged on a promise to discount some ads.

The Video Privacy Protection Act, passed in 1988, doesn’t apply to movie theaters, the 9th Circuit Court of Appeals ruled.

Reddit is continuing to build out its most fruitful ad format, Conversation Ads, by inviting all advertisers to serve ads between comments on conversation pages.

Senator Mark Warner (D-Virginia) is urging the FTC and DOJ to investigate whether DoubleVerify, Integral Ad Science, Human Security and others misrepresented their ability to detect traffic from bots.