Digital Marketing

Yaccarino announced her departure from X less than two years after becoming the company’s chief executive. In a post on X, Yaccarino highlights her responsibilities at the company, including “protecting free speech, turning the company around, and transforming X into the Everything App.”

Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.

Adams will be joined by Marissa Jimenez, who joins from Dentsu to serve on the new Stagwell Media Platform. He also continues as Assembly Global COO.

He’s the top candidate in terms of media speculation and a couple of sports books also have him as the odds-on favorite.

WPP’s stock tumbled in intraday trading Wednesday morning after the agency holding company reported “tougher macro” conditions and “weaker new business conditions” in its first-half update to investors.

Updates made to the IAB Diligence Platform on Wednesday aim to help the digital ad industry comply with evolving privacy regulations.

Gross subscriber additions rose to 52 million in Q1 2025 – up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.

A+E Global Media – co-owned 50-50% by Walt Disney and Hearst – is looking to possibly sell their interest in the group, according to a report.

The “Institute” in the series’ title is a shadowy facility that houses genius children who have been kidnapped from their families.

Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers reach global media-quality requirements is the goal of the partnership.