Digital Marketing

Incomplete data systems hinder decision-making and waste marketing resources.

This week, financial investments from WPP Group, Google, Salesforce and others continue to flow toward AI. Gartner forecasts AI spending by companies will reach $1.5 trillion in 2025, and is expected to exceed $2 trillion in 202

The company reported organic growth of 5.7% for the period and raised its outlook for the year to between 5% and 5.5%.

Paramount says it will close down MTV channels across Europe – mostly music-oriented channels, according to a BBC report, including MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live in the UK, which will all go off the air in December.

Swap the Hudson River for the Charles and you get “Boston Blue,” CBS’s new Friday night spinoff of “Blue Bloods.”

Over the past three days, Spotify users have been posting on message boards across Reddit and Spotify’s Community page to express their dismay at receiving ads for U.S. Immigration and Customs Enforcement recruitment.

As part of the acquisition, Both&Yes co-founders, Ken Frederick and Michael Lin, will join Huge as Executive Creative Directors. The Both&Yes brand is being retired.

Like any media brand – or pretty much any brand at all – a new study finds a strong correlation between media coverage and usage of the major AI chatbots. Spoiler alert: ChatGPT continues to dominate the field.

Slack has transformed its Slackbot tool into a new personalized AI assistant designed to help users create custom project plans from meeting transcripts, analyze reports and more.

Gavin Newsom on Monday signed a bill requiring operating systems providers and app stores to ask users their ages when creating accounts, and to tell app developers what age bracket users fall into.