Digital Marketing

The big TV companies just might find a use for their legacy cable networks that could prove to be valuable.

The company’s 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement and audience development.

She will co-lead the group’s global client portfolio with Caroline Foster Kenny who was elevated into the role of global client president from her previous position at VML.

The shift demonstrates changes in publishing since consumers began using generative AI tools to search and make purchases online.

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree launched an AI-powered virtual healthcare brand representative built with a compliance-based architecture that adheres to healthcare standards.

Pinterest has announced a billion-dollar investment from Elliott Investment Management, a firm that has chosen to expand its initial 2022 investment in the social media company as it doubles down on AI adoption.

Ticketing platform PlayOn Sports, which sells tickets to school events, has agreed to pay a $1.1 million fine for allegedly violating California’s privacy law.

The Supreme Court turned away computer scientist Stephen Thaler, who wanted to copyright the picture “A Recent Entrance to Paradise,” which was produced by a generative artificial intelligence platform he developed.

Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.

The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace.