Digital Marketing

The outdoor co-op says it misread member values — and is joining Patagonia and others to form a new brand alliance for public lands.

A federal judge has refused to sign off on a deal that would have paused X Corp’s ad-boycott lawsuit against Amazon’s Twitch until January 2026.

The Daily Beast, the Intercept, PEN America and other news organizations and advocacy groups are urging a federal judge to permanently strike down Trump’s executive order targeting the law firm Perkins Coie, which worked for Hillary Clinton’s 2016 presidential campaign.

After five years, BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when TikTok’s future is uncertain in the region.

Apple TV+ will offer a promotion for new and returning subscribers for $2.99 a month for the first three months through April 24 (down from its regular price of $9.99 a month).

Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an agentic vision for each of its platforms.

Brands that meet Gen Z consumers with humility, support their goals, and offer real solutions for real lives.

In “I Was Honey Boo Boo,” coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey Boo Boo.

Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently announced on LinkedIn that he was stepping down.

The Brandtech Group has announced it will integrate Google’s video-generation model into its platform, with Group Partner and head of emerging tech Rebecca Sykes pointing to text-to-video as a way to change the industry by making TV commercials for clients.