Digital Marketing

Forty-three percent of U.S. adults say TV ads are most likely to “influence” them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.

If MSNBC’s rebranding to MS NOW is any example, then renaming stuff can be very challenging indeed.

DirectTV – which has had this multiview technology for over 20 years – is adding seven of these channels with different network genre emphasis, including sports, news and kids “mix.”

For July, overall streaming platforms’ total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is down 17% (vs. 22.2% share) and broadcast TV dipped 10% (vs. 18.4%).

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on its smart TVs and devices via the company’s Gaming Hub.

Superdigital was founded in 2013 by Assaf Swissa who apparently is not continuing with the company after the sale, according to a note Swissa posted on his LinkedIn page.

The Hearst title is working with Autotrader to offer what it says is a seamless purchase experience.

AI’s pervasive integration across Microsoft’s applications and services, from advertising to gaming and Excel, while presenting numerous opportunities, also poses several challenges for advertisers that extend beyond ads they make and into deepfakes.

The goal is to help publishers prevent content scraping while helping publishers build revenue.

Several companion model prototypes could soon become available including a doctor, therapist, loyal friend, homework helper – and a conspiracy theorist with “an ELEVATED and WILD voice,” according to a report from 404 Media.