Digital Marketing

The firm cited continuing “challenging” macroeconomic issues, a big reduction in the spending of a big tech client last year and continuing lower spending on marketing across its technology client roster.

Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers.

Seeking a cure for what ails you? Try submerging yourself in the glory of March Madness.

A Harris survey finds most Americans believe the tariff dispute will lead to recession. GroupM has taken a look at the potential impact of a 200% tariff on European wines and spirits recently threatened by the Trump administration.

Global survey results from NP Digital were broken out by region and job title, as well as women vs. men. The U.S. part of the survey reveals significant variations in salaries across different digital marketing roles, including new roles such as AI prompt engineer.

California “identifies no legitimate governmental interest in requiring minors to obtain parental consent before accessing personalized feeds,” NetChoice writes in papers filed Thursday with the 9th Circuit Court of Appeals.

Perplexity AI remains dedicated to purchasing TikTok, and has published its own vision for rebuilding the platform in the U.S., including its powerful algorithm. In January, Perplexity revised its initial takeover offer for the popular short-form video app that would allow the U.S. government to own up to 50% of “NewCo,” the new company Perplexity

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Researchers believe the bad actors are after Google Ads accounts that would enable them to create new malvertising campaigns.

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Researchers believe the bad actors are after Google Ads accounts that would enable them to create new malvertising campaigns.

The test was done in response to a “number of inaccurate reports that vastly overestimate the value of news content to Google,” wrote Paul Liu, Google director of economics, in a blog post.