Digital Marketing

Stephen Colbert spent 20 minutes on two subjects, himself and Donald Trump, in his first appearance on “The Late Show” since the announcement that the show will end next year.

Assembly is rolling out its Assembly Control product throughout July.

As xAI rolls out controversial AI companions, a report by Common Sense Media states that 72% of U.S. teens have already experimented with this synthetic form of virtual friend and/or romantic partner.

An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, based on its original automated processes.

Owner Soon-Shiong floats the idea during an interview with Jon Stewart.

A federal judge is allowing web users to sue LiveRamp for allegedly creating profiles by combining people’s online activity with offline records.

Google is looking to work with about 20 national news organizations on a pilot project related to AI, according to the report.

The agency was founded a decade ago by two Omnicom veterans Mike Boykin and Greg Busch who are credited with building out Omnicom’s sports agency GMR.

Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again – this time to a “unified” media universe. Maybe it’s time to change its name – and mission – once again?