NBC Stumbles Into Comedy With Sitcom Additions This Month
A one-camera mockumentary-style comedy about college cheerleading is virtually sneaking onto NBC this week.
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Digital Marketing
Halloween Weekend Horror: Worst Box Office In 31 Years
The top two Halloween weekend movies this year could only muster around $8 million each – drama/romance “Regretting You” and horror-content “Black Phone 2.”
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Automotive National TV Spending Down 4.8% YTD
Automakers are spending less on national TV, as seen in data from September, third quarter and year-to-date, according to iSpot.tv.
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All The News Fit For AI: Study Finds Publishers Are Using It, With Little Disclosure
Most publications and authors do not admit AI use, the University of Maryland reports.
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Reddit Advertising Shows Strong Growth In Q3
Reddit reported another strong revenue quarter in its latest performance update, increasing its total intake by 68% and its ad intake by 74% vs. the previous year.
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Facebook User Petitions To Revive Suit Against Meta Over Fake Ads
Maryland resident Barry Glazer is seeking to revive a lawsuit against Meta Platforms over ads for counterfeit coins.
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LinkedIn Touts Major Engagement Boosts, Solid Ad Biz
Filling in a gap in its previous earnings report, Microsoft has announced LinkedIn engagement statistics, highlighting major increases in post comments and video views.
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From Concept To Ad Creation, AI Drives Storyboarding
Google is experimenting with many versions of ads, and not all have made it into mainstream use. Here’s one that has not seen much traction.
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'Streaming Fatigue' Sets In As Americans Cut, Switch, Re-Subscribe
A growing number of Americans are rethinking their streaming habits as subscription costs rise and household budgets tighten, according to new data from CivicScience. The research firm, which collects over a million consumer survey responses daily, finds that “video subscription fatigue” is becoming a defining trend in the on-demand entertainment market. Over the past five
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Divulging Brand Secrets Rises With AI Agent Concerns
AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these tools could expose client secrets.
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