Digital Marketing

How to maximize your return on ad spend? Step 1 is to shift your programmatic budget to prioritize private marketplaces.

President Trump has secured billions in corporate commitments to drive development of an AI infrastructure. On Thursday, Hitachi Energy in the U.S. announced plans to invest more than $1 billion in an electric grid infrastructure to support AI’s growing power demands – all needed for media buying and ad serving.

President Trump has secured billions in corporate commitments to drive development of an AI infrastructure. On Thursday Hitachi Energy in the U.S. announced plans to invest more than $1 billion in an electric grid infrastructure to support AI’s growing power demands – all needed for media buying and ad serving.

Newsmax accuses Fox of imposing a “no-carry” agreement with pay TV distributors who agree to carry “right-leaning news channels.”

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use – and outcomes – of AI across advertising’s ecosystem. It’s a start.

Ogilvy Group Global CEO Devika Bulchandani is being appointed COO of WPP and Laurent Ezekiel is succeeding her as CEO of Ogilvy Group. He will also serve as Executive Sponsor for WPP Open X, which he led prior to his new role.

A new, very dark cop show coming to HBO on Sunday is made with the proficiency that has become common in the production of TV shows today, but to what end?

Roku had a 21.4% share of TV viewing in July for all its apps on its streaming platform compared to the 18.4% share of TV viewing of broadcast TV via non-Roku devices, including cable and satellite set-top boxes.

If you are still treating incrementality testing as an occasional exercise, you are leaving money and growth on the table.

Instagram has introduced a native iPad app that allows users to experience the social-media network on a larger screen with a focus on Reels.