Digital Marketing

According to a new Harris Poll report one important way that brands can engage with fans is with athlete partnerships that “authentically magnify athletes’ personalities while driving brand awareness.”

Warning: This post contains sensitive content, which some people may find offensive or disturbing. It’s about taking the gloves — and pants — off in satirical responses to a vindictive and and incompetent presidency.

It’s all part of the Disney+ Throwback campaign, which runs through August.

The introduction of Direct Access is intended to strengthen connections between advertisers and ad platforms like the one from LG Ad Solutions, for a new era of addressable CTV advertising

Meta is automatically applying its strictest message settings to help prevent unwanted messages for child-facing accounts, while also turning on “Hidden Words,” a tool that filters potentially offensive comments.

Roku and Amazon Fire TV are major players – now with their own branded smart TV sets, after initial partnerships with TV set manufacturers.

Animals getting wasted is a new front in the war on drugs, according to a new series coming next week on Discovery Channel.

Paramount agreed to pay $16 million to settle a lawsuit with President Trump earlier this month. Trump has said the deal is actually worth around $36 million — coming from an additional $20 million in public service announcements, ad time or programming.

Google and Walmart have released tools that will prompt major changes to the way consumers shop and the way advertisers buy media. Walmart announced a series of agentic agents on Thursday, designed to handle everything from routine grocery orders to complex purchase research. Google launched AI-powered shopping tools that include a virtual try-on, enhanced price

The game, available exclusively in the Spotify app, invites players to conjure the right swing for each hole on the course, with options to use a hockey stick and other unusual accessories in gameplay.