Digital Marketing

As consumers delegate more tasks to AI — like shopping, research and decision-making — AI itself is becoming the consumer.

Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai’s API, while retaining their merchant of record status – without the need for engineering resources to start selling on Perplexity, the companies said.

“Plaintiffs bring this action to vindicate their right to serve the remainder of their respective terms, to defend the integrity of the Commission, and to continue their work for the American people,” Alvaro Bedoya and Rebecca Kelly Slaughter allege in a complaint filed Thursday.

Pinterest is insistent on positioning itself as the most positive social-media platform, while attempting to prove to advertisers that their campaigns will perform better in a positive-leaning space.

California resident Katherine Wilson can proceed with a claim that Google violated a state wiretap law by tracking her activity on the state’s Department of Motor Vehicles website, a federal judge ruled this week.

Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network.

Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network.

A series of steps Microsoft introduced aims to help security teams within an organization enforce policies that prevent sensitive data from being typed into generative AI apps, starting with ChatGPT, Copilot Chat, DeepSeek and Google Gemini.

The second day of the Audience x Science conference echoed Day One’s trust issues, underscored by discussions about the evolution of AI, the ANA’s Project Aquila, and the continuing dominance of walled garden data.

iSpot says brands can see conversion-rate tracking – specifically which programs, dayparts and audience segments generate the best response to ad campaigns – with its attribution solution for linear TV/streaming video ad campaigns ‘ at scale.’