Digital Marketing

Measurement tools and partnerships were added with IAS and Kantar as well as verification companies DoubleVerify and Nielsen to support purchase intent, frequency metrics, brand lift, fraud prevention and more.

The early go-ahead was given by the Trump Administration’s Department of Government Efficiency, overriding a Federal Trade Commission investigation probe into the antitrust implications of the merger.

With a wide range of public U.S. companies, especially direct-first companies and some law firms, now bending the knee to the Trump Administration, one wonders what’s next – especially for the media.

The motivation is April Fool’s Day — and for whatever reasons, this year seems to be a banner one for goofiness.

What happens when a man is handpicked by a telemarketer for the devil to become a bounty hunter for escapees from hell?

The selections followed a formal review that began last year and was managed by ID Comms.

Samsung Ads has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on Samsung TV Plus, the company’s ad-supported streaming service.

Trump told Reuters the White House will strike a deal with ByteDance by Saturday to sell TikTok, adding: “We have a lot of potential buyers.” The public has received little information about the logistics of a potential deal, including which company is most likely to prevail, whether ByteDance will support new ownership in the region,

YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.

The companies have independently supported data, optimization and advertising. Together they have the ability to protect brand assets, optimize digital marketing strategies, and strengthen the ability for brands, retailers, and agencies to maximize return on investments