Digital Marketing

Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only a slight boost in daily active users as growth slowed in international and stateside markets.

“This is the modern formula for outrage marketing,” said Molly McPherson, crisis and reputation strategist, according to CNN Entertainment.

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media criticism, America’s first mass medium of comic strips.

A federal judge has tossed a privacy lawsuit over allegations that The Gap contracted with a third party to track customers’ interactions with marketing emails.

An appellate court on Thursday restored the Washington, D.C. attorney general’s lawsuit against Meta over charges that its privacy policies unintentionally misled consumers.

At least, that’s what some new research from Omnicom and language consultants Maslansky + Partners suggests. And the bottom line is no longer about being “good,” but being “fair.”

Dentsu said it disputed the part of the court’s ruling that found Dentsu’s transgressions extended beyond the test events to include “the management and operation of the main event, which greatly differs from the Company’s stance.”

Chatbot users have discovered that every question asked and every response given are potentially visible to millions.

The ESPN unlimited plan includes the new ESPN D2C platform launching this fall and ESPN+ as well as ESPN branded broadcasts on ABC Television Network.

During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed double-digit percentage hikes.