Digital Marketing

Apple TV+ will offer a promotion for new and returning subscribers for $2.99 a month for the first three months through April 24 (down from its regular price of $9.99 a month).

Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an agentic vision for each of its platforms.

Brands that meet Gen Z consumers with humility, support their goals, and offer real solutions for real lives.

In “I Was Honey Boo Boo,” coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey Boo Boo.

Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently announced on LinkedIn that he was stepping down.

The Brandtech Group has announced it will integrate Google’s video-generation model into its platform, with Group Partner and head of emerging tech Rebecca Sykes pointing to text-to-video as a way to change the industry by making TV commercials for clients.

Ad buys are a lot like lunch. There ain’t no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no cheap, high volume ones either. That was the big take takeaway from the CTV ad fraud panel that closed out Tuesday’s CIMM East conference in New York City.

The Video Privacy Protection Act, passed in 1988, “serves the government’s substantial interest in protecting consumer privacy and intellectual freedom,” the Justice Department argues.

In support of two controversial Congressional bills focused on management of AI-generated content featuring unauthorized replicas of notable people, YouTube is expanding its deepfake tools and tech for “some of the world’s most influential figures.”

In support of two controversial Congressional bills focused on management of AI-generated content featuring unauthorized replicas of notable people, YouTube is expanding its deepfake tools and tech for “some of the world’s most influential figures.”