Digital Marketing

AppsFlyer rolled out a series of products steeped in agentic AI to increase its market value and appeal to potential buyers ahead of a possible sale to investment firms – and to increase revenue for its clients.

“Meta holds no monopoly in the relevant market,” U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC’s lawsuit.

It’s already the “best-kept secret” among 800 agencies — including biggies like Dentsu, Havas, IPG, Publicis and Omnicom — that have quietly been outsourcing their work to an AI shop called The Brief, which this morning rolled out an “agency package” to service even more.

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues and putting carriage pricing pressure on legacy and virtual pay TV providers?

But the enthusiasm investors had for the stock Monday seems to have deflated a bit today-shares were down nearly 3% in midday trading.

Realeyes Chief Growth Officer Max Kalehoff has been named CEO of the new company, which will use its proprietary “AI vision” tech to measure the performance of advertising creative.

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly a third of all broadcast viewing in the month.

Let’s suppose that the future has arrived, and the owners of the broadcast networks, TV stations and basic-cable channels have come to the conclusion that it is time to close up shop.

Meta’s “Content Protection” mobile feature aims to cut back on unauthorized duplication of eligible creators’ original Reels content on Facebook and Instagram by sending in-app alerts.

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison analysis, the company said during a briefing with advertisers.