Digital Marketing

Digitas facilitated the partnership between Crocs and Po – without spending money on media.

The Brandtech Group has made a “major” investment in emissions data specialist Scope3 based on GAI – to examine the environmental impact to create ads and marketing assets, following announcements from Microsoft and Google.

Remarkably, 8% of ANA members don’t even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated.

Corporate owner Paramount Global has been in talks with Donald Trump about resolving a lawsuit in connection with a CBS News “60 Minutes” interview last year.

Points can be redeemed for exclusive experiences that only GM can provide, such as trackside access at racing events and off-the-grid EV excursions.

The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy.

A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer’s were the two most bizarre concepts announced at the Upfronts.

In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content.

“Pretty Hurts” is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger their kids.

Ad agencies, brands and other companies can train AI models using their own data, workflows and processes without the need for a team of data scientists – opening significant potential for innovation, especially in the advertising industry.