Digital Marketing

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if they’ve started thinking about standards for filtering out human traffic for buys targeting AIs.

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving Brainlabs’ commercial strategy worldwide.

European Commission President Ursula von der Leyen said Europe could tax Google’s and Meta Platforms’ digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.

While the analysis focused on detecting bots when ads were served, the ad industry’s standard is to filter them after the fact, for important reasons Adalytics did not take into account.

On the new Netflix show “North of North,” one of the characters insults white people for no apparent reason.

It’s the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S. CEO Sean Corcoran.

The outdoor co-op says it misread member values — and is joining Patagonia and others to form a new brand alliance for public lands.

A federal judge has refused to sign off on a deal that would have paused X Corp’s ad-boycott lawsuit against Amazon’s Twitch until January 2026.

The Daily Beast, the Intercept, PEN America and other news organizations and advocacy groups are urging a federal judge to permanently strike down Trump’s executive order targeting the law firm Perkins Coie, which worked for Hillary Clinton’s 2016 presidential campaign.

After five years, BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when TikTok’s future is uncertain in the region.