Digital Marketing

CPMs are still down, but not by as much as last year, AdRoll reports.

The decision came minutes after the largest independent TV station group, Nexstar Media Group, said it was pulling the show.

Greenfield resigns after 47 years, says Unilever has “silenced” the brand’s social mission.

The Trump administration this week pressed the Supreme Court to allow him to fire Federal Trade Commissioner Rebecca Kelly Slaughter, arguing in papers filed Tuesday that the agency’s commissioners “must be removable at will.”

Declining birth rates mean shrinking long-term demand for products and services tied to child rearing.

Reddit has announced the beta launch of its 6-second “Engaged Video Views” optimization feature, to help brands better target engaged video watchers on the platform,

President Donald Trump has issued a fourth executive order extending the TikTok selloff deadline as his administration negotiates a deal with China, which involves part ownership from a consortium of U.S. investors, an American-majority board, and a new version of the app.

An ad-fraud operation called SlopAds discovered by Human’s Satori Threat Intelligence team was disrupted after 224 malicious applications were used to generate 2.3 billion ad requests daily. Here’s how it was done.

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for product webpages, Amazon product detail pages, relevant audiences, brand guidelines, and previous brand ads or images.

In an analysis of this August 21-31 performance, Antenna data says “this new era is off to a solid start for both services… [as] this topline data represents genuinely new customers,” according to Antenna.