Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the following season – including near-term deal-making in the “scatter” market where brands buy TV ad time closer to airing.
First-Half TV Network Ad Market: Major Nets Down 2% In Revenues Read More »
That’s according to a new business report from COMvergence. Local Planet is a global consortium of independent agencies including Horizon Media which won the $857 million Charter/Spectrum business in March.
Local Planet Is Top Ranked Agency Network In Q1 New Business Read More »
Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, ambient sounds, and music.
Ad Serving, Personalized Visits: Where AI Will Take Advertisers Read More »
The total streaming cost from seven major platforms, Guggenheim Securities says, would be $94.93 – compared to a legacy pay TV provider-based package at $99.97.
NFL: Giving Consumers All They Need From Just Streaming – But Not Much Cost Saving Read More »
For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of “60 Minutes,” resigning must have been tough to do.
Who Resigns On Principle Anymore? CBS News Execs Do Read More »
The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments for TrueCar, Chobani and home appliance maker Midea America.
Craft & Commerce Wins TrueCar, Other Media Accounts Read More »
Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for rapidly evolving client needs.
Dennis Holt Branches Out, Propagates Kingstree — New Kind Of Holdco Read More »
Meta has announced its most expansive hardware push to date – now offering the Ray-Ban device in Mexico, the UAE and India.
Meta Brings Ray-Ban Smart Glasses To More Regions Read More »
TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via “personalized, context-aware recommendations” in response to real-time questions about performance.
TikTok's New AI Chatbot Assists In-App Sellers Read More »
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, but stopped short of saying emails have been blocked that include terms related to Palestine and Gaza.
Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee Read More »
