Digital Marketing

To counter “fragmented” healthcare experiences, pharma firms are launching DTP programs like telehealth consultations.

The new Market is in Union Square in New York City.

The rapid pace of GAI’s growth has alarmed consumers, with concerns over trust and transparency in protecting data. Eighty-two percent of GAI users surveyed worry that it could be misused – up from 74% in 2024.

A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value.

A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value.

The Federal Trade Commission is imposing additional conditions on Omnicom’s merger with Interpublic Group, including new restrictions on the company’s ability to consider a publisher’s content when purchasing ad inventory.

A federal judge has granted preliminary approval to a settlement requiring Anthropic to pay $1.5 billion over claims that it trained its large language model on books it allegedly downloaded from piracy sites.

Lawmakers in Massachusetts’ Senate unanimously voted on Thursday in favor of a bill that would broadly prohibit companies from using “sensitive” data for ad targeting.

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola.

Kraft Heinz’s instant coffee brand is temporarily leaving the “House” behind for a value-focused fall campaign.