Digital Marketing

Streamers ages 18-34 are 58% more likely to “churn” (drop services and re-subscribe) in the next 12 months vs. the average global streaming consumer (40%).

Microsoft announced a $400 million investment in Switzerland to build out an AI and cloud infrastructure, as one of its subsidiaries in Russia prepares to file for bankruptcy. The subsidiary focused on marketing, localization, and partner relations.

Amazon Prime Video now gives marketers access to “show-level” reporting including impressions, CPMs, and content adjacency.

Glance, backed by Google and InMobi, launched a platform for AI-driven commerce that maps images of consumers and matches them to shoppable products from retailers who sign up for the service.

The great sport of lacrosse is having a media moment right now with a five-part ESPN+ docuseries and a book about the game, its culture and its history.

The automaker’s inclusion is a natural extension of the brand’s passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor America.

MLB will assist with content, marketing and sales, events, distribution, editorial, and digital and social platforms.

Fun fact: nearly half our presidents had a family coat of arms, including Donald Trump. The Trump family crest’s motto, not surprisingly, is “Trump.”

Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly three months at the start of the pandemic, according to independent agency Tinuiti.

Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly three months at the start of the pandemic, according to independent agency Tinuiti.