Digital Marketing

AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers is to run media strategies and cross-channel campaigns with assistance from AI systems that can now understand a brand, its products, and what matters most to its target audiences.

Instead of conventional media planning and buying services, the new Omnicom Media positions itself as “designing ecosystems for growth.”

Paramount’s current total viewing share, per Nielsen’s monthly distributor index, would jump to an average 14.2% by adding all of WDB. Currently it is an 8% average share. With the merger, Paramount will top leading YouTube’s 12.4% average.

Both companies’ main media brands remain intact, while creative brands DDB and FCB are being retired.

Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry leadership.

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event.

“Zootopia 2” posted the best result ever for an animated film and the fourth best for any Hollywood-produced movie.

“Zootopia 2” posted the best result ever for an animated film and the fourth best for any Hollywood-produced movie.

“The unlicensed, unchecked use of copyrighted works for AI training is not fair use,” the American Association of Publishers argues in a friend-of-the-court brief filed this week with the 3rd Circuit Court of Appeals.

The tech group NetChoice can move forward with claims that Maryland’s Kids Code is unconstitutional, a federal judge has ruled.