Digital Marketing

“No matter what, the new TikTok will be different than it is today, which is the biggest threat and opportunity for brands, vendors, and creators in the space.”

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updated data from Guideline’s U.S. Ad Market Index. Both July (-4.8%) compare with days of Olympics coverage on NBCUniversal, which typically includes incremental ad spending. While discrete data for NBCU is not available via the market index, national

Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten and more.

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measure their impact on sales via a new channel-level contribution feature.

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new channel-level contribution prior to delivering more relevant insights.

The update to AI Mode moves advertising and marketing into a more visual era of search and makes it easier to ask longer, more natural questions to explore visual content.

Total viewer impressions from all TV partners grew year-over-year – up 13% to 12.3 billion (from 10.9 billion). National TV advertising was at $361.4 million, down 6 vs. a year ago, when it was $383.9 million.

NBC’s new marketing competition show “On Brand” glosses over the real, hard work of actually putting together a national marketing campaign for an A-list brand.

Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is “how do I know the cohorts are accurate, and this is the problem we solve through Experian?”

Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers – creating a platform that simplifies the process.