Digital Marketing

“We continue to believe that a large share of legacy pay TV spend can still migrate without increasing total household spending,” says Brian Wieser, media analyst/founder of Madison and Wall.

The forecast, one of two remaining agency holding companies issuing one for the year ahead – WPP Media will do so Monday – comes as other Interpublic sunsets, and Publicis bowed out.

The effort is to bring more viewers to engage with content and also for longer periods of time – especially on what traditionally have been lower viewing days/nights.

Dick Van Dyke published a new book just last month, “Dick Van Dyke: An Optimist’s Guide to a Happy Life, 100 Rules for Living to 100.”

Gardner previously served as COO of the Harris Poll, which he joined in 2017. Earlier he was APAC CEO and global COO of Penn Schoen Berland.

YouTube confirmed Wednesday that it will adhere to Australia’s upcoming social-media ban and remove accounts of Australian children under the age of 16 – even social media influencers.

Two California residents are pressing to revive their claim that Quest violated California’s wiretap law by allegedly sharing website visitors’ browsing data with Meta.

Through the Nonprofit Co-Lab, select NYC nonprofits will collaborate with Havas volunteer teams to co-create PSA campaigns that address community needs.

With new in-app ecommerce options, Discord says it now allows gamers to “find, buy, and gift in-game digital goods from chat, friends’ Wishlists, and directly within official game communities” on the platform.

Since amassing $100 million in Black Friday sales in the U.S. last year, TikTok Shop has grown in size, increasing holiday sales while attracting name-brand sellers.