Digital Marketing

Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based on data collected from consumer interactions with the company’s AI products, including Meta AI.

Google, Meta Platforms and Apple must face some claims by gamblers who say they lost money on casino apps, a federal judge ruled Tuesday.

The contextual enterprise platform, designed to personalize audio advertising, was launched by AMA (formerly A Million Ads), which focuses on dynamic creative and personalization for digital audio advertising.

YouTube is cited in ChatGPT, Perplexity, and Google’s AI search results 200x more than any other video platform, according to data released Wednesday.

Those are the two remaining markets where regulators need to approve the Omnicom-IPG transaction before the firms can complete their transaction.

“Marketers, brands, agencies have evolved their thinking about CTV as a paid media channel – but have not evolved their strategies accordingly,” a Gracenote report says.

“Tilly Norwood is not an actor. It has no life experience to draw from, no emotion,” the union has said in a statement. “It doesn’t solve any ‘problem’.

A new Bain & Co. report finds 65% of gamers say “ads interrupt my gaming experience.” The research also shows gamers are making more in-game purchases based on in-game ads – 46%, up from 40%.

All eyes will be on “Saturday Night Live” this weekend to see how the show will adapt – or defiantly not adapt – to the new age of late-night censorship.

As its CEO and founder Daniel Ek plans to transition to executive chairman, Spotify has named Co-President/CTO Gustav Soderstrom and Co-President/CBO Alex Norstrom as future co-CEOs.