Digital Marketing

“The president cannot be compelled to retain the services of principal officers whom he no longer believes should be entrusted with the exercise of executive power,” the Justice Department argues.

Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery are initial brands using Magnite’s SpringServe newly combined video platform for connected TV (CTV) and over the top (OTT) performance-minded media buyers.

This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Amid evolving privacy regulations, signal loss and the ongoing fragmentation of user identities, brands face growing challenges around targeting and measurement. Since brands can

In advance of the ANA’s Advertising Financial Management Conference, I sat down for a no-holds-barred conversation with Acadia CEO and Co-Founder Jared Belsky to discuss his unique views on principal media-buying, and much, much more.

The shortfall was not unexpected as the company had previously indicated it was entering 2025 with a negative revenue tailwind of 4% to 5% due to three big losses in 2024.

As the world mourns Wink Martindale, we can be consoled by the fact that TV game shows and quiz shows are alive and well.

The Supreme Court should turn away personal injury law firm Lerner & Rowe, which is seeking to revive a lawsuit over the use of its trademarks to trigger search ads, rival firm Accident Law Group argues.

The Supreme Court should turn away personal injury law firm Lerner & Rowe, which is seeking to revive a lawsuit over the use of its trademarks to trigger search ads, rival firm Accident Law Group argues.

Six-year-old Ostro rebranded from RxDefine in 2022 after receiving an additional $45 million in funding from investors, bringing its total funding at the time to $55 million. Details of Havas’ investment were not disclosed.

LinkedIn’s Qualified Leads Optimization feature is designed to help advertisers “move beyond surface-level conversions by focusing on leads that are more likely to become paying customers,” Director of Product Management Ada Yu says.