Digital Marketing

Consumer data has become more than a record of historical transactions. It has become a tool for shaping future behavior.

A deal has been signed that will have Taboola power all of NBC’s programmatic display advertising sales, Axios reports. NBC News will leverage Taboola Realize performance ad platform, to sell all of its global programmatic display advertising on its digital properties, including NBCNews.com and Today.com.. The NBC News ad sales team will continue to sell premium

Disney will provide a comprehensive omnichannel strategy for  pharma marketers as fall arrives, Campaign Live writes. That includes sports programming: In upfronts this spring, Disney Advertising pitched attractions like the Super Bowl and ESPN events to medical companies. Disney has “a wide array of content that spans multiple demographics, so there’s a large user base that makes their platform applicable to

Live client media buying using an agent-to-agent framework is now being offered, shortening the local media supply chain by letting agents transact more directly with publishers, TV News Check writes. In June,at least eight major ad-tech platforms shipped agentic buying agents. Most of the work in planning and buying local media is moving from human-operated

ESPN founder Bill Rasmussen, has died at age 93 from effects of Parkinson’s Disease, ESPN reports. Rasmussen founded the network in 1979 and proved himself to be a “sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the landscape of sports media,” ESPN says.

Both roles are part of 4As CEO Justin Thomas-Copeland’s ongoing makeover of the organization, refocusing on developing products that bring greater value to its members.

Neutrogena’s social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere.

Steven Pinker, author of “How the Mind Works,” has repeatedly debunked the link between autism and vaccinations — but not enough people are listening.

Oops, I mean “The Gauge,” but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming’s dominance during the upfront even though it knows it’s wrong. Why?

YouTube’s share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.