Digital Marketing

Is Charter – and other legacy cable and satellite pay TV providers – now reaching “core” traditional TV consumers? Yes, but perhaps new types of consumers as well.

It is difficult to see how this merger will leave consumers with fewer entertainment choices.

The Hollywood Press Association (HFPA) has sued Penske Media, charging that Penske plans to monopolize the awards market and to that end fraudulently acquired the Golden Globes, The Hollywood Reporter reports. The HFPA alleges that Penske leveraged its control over the Hollywood trades to instigate a boycott of the group and make it vulnerable to acquisition. The

BuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports. About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. The layoffs will save about $30 million per year, BuzzFeed says. BuzzFeed sold a 51% stake to comedian Byron Allen

BuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports.  About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. The layoffs will save about $30 million per year, BuzzFeed says. BuzzFood sold a 51% stake to comedian Byron Allen for

CBS News is adding several name journalists to “60 Minutes,” including New York Times columnist Ross Douthat as a correspondent and author/documentarian Sebastian Junger as a contributor, The Wall Street Journal reports. The hires are part of Executive Producer Nick Bilton’s effort to reshape the program. Norah O’Donnell, CBS Evening News and morning show anchor will join “60 Minutes” as a correspondent. 

Eventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. “Prediction markets have gotten it right when pollsters, pundits and so-called experts got it wrong, over and over,” said seed investor Richard Greenfield. “The traders making those calls are a new

Eventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. “Prediction markets have gotten it right when pollsters, pundits and so-called experts got it wrong, over and over,” said seed investor Richard Greenfield. “The traders making those calls are a new

The company says World Cup campaign helped fuel a 5% gain in Coca-Cola, and 8% in Powerade. And perhaps things are about to get Spricy.

Paid X subscribers based in the U.S. now have access to “X Money,” Elon Musk’s stand-alone money-transferring app – another step in the development of a burgeoning “everything app” ecosystem.