Digital Marketing

Macy's Seeks To Make Retail Media Campaigns The Center Of The Marketing Playbook

Michael Krans, the head of retail media at Macy’s, is trying to the store’s Media Network from a transactional line item into the center of the marketing playbook, Beet.TV reports. Macy’s hopes to “ integrate campaigns across everything from in-store experiences to social and influencer efforts,” Krans says. The focus is on relevance. “Always serving up

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Soon To Close, 'The Pittsburgh Post-Gazette' Is At Center OF Family Battle

The Pittsburgh Post-Gazette, which has announced it will stop publishing this May, is at the center of a bitter fight between twin siblings Allan and John Robinson Block of Block Communications, the family media company, The Wall Street Journal reports. “I will destroy you,” Allan allegedly told his brother, according to a court filing by John

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