Digital Marketing

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they’re much less comfortable letting it control budgets, adjust bids or make consequential campaign changes without supervision.

“That cost is warranted where AI use could mislead consumers,” an update to the IAB’s AI transparency framework states. “However, labeling applied to AI involvement that poses no risk of deception penalizes advertisers without protecting consumers.”

Most Americans have seen ads that clearly have been created with artificial intelligence, Gallup reports. Of those surveyed, 79% have seen such ads in the last 30 days, and 49% have negative feelings about use of AI. Younger people are especially opposed to it, including 66% of those aged 18-29. In contrast, 51% in the

The media world has received the sad news that Columbia House, the mail order music subscription business and major advertiser, is shutting down, CNN reports. Founded in the 1950s, the brand peaked in the 1980s and 1990s as it provided monthly selections of records, tapes and CDs. Its annual revenues hit $1.4 billion in 1996,

West Virginia’s HD Media is acquiring 25 publications from AIM Media Management, effective Sept. 1, according to the Daily Reporter, of  Indiana. Six publications are part of AIM Media Indiana and 19 from AIM Media Ohio. “We found a partner in AIM Media when we purchased the Portsmouth Daily Times three years ago, and as that relationship grew

Marketers that use personal data to set prices should tell consumers about the practice in certain situations, the FTC proposed Wednesday.

But overall consumer spending on all video — pay TV, streaming, other home entertainment — continues to climb, to just under $40 billion.

Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.

I’m publishing them verbatim, because Nielsen had not responded to my questions asking to explain explicitly what they are, how they work and why they are improvements.

One figure not involved is Bill Cosby — creator of the original NBC series — and his name reportedly will not be on the credits of the new Netflix version.