Digital Marketing

Netflix is automating ad buying and introducing new artificial intelligence tools in a bid to attract smaller advertisers, Merca 2.0 reports. Automation will reduce the barriers that have limited access for small and medium-sized firms. These advertisers can use predefined parameters such as budget, audience, campaign duration and marketing objectives to automatically purchase advertising. Netflix hopes to double its ad revenue in 2026 YoY […]

Microsoft’s Xbox is testing a way for users to stream games for free by watching ads instead of paying for a Game Pass subscription, Business Insider reports. This not the first time Xbox has tested ads, but this attempt is more serious and shake up the gaming ad market. There is no word yet on formats and

Comcast is addressing the recent loss of broadband subscribers with generous offers, The Street reports. The company lost 167,000 U.S. customers and suffered a 5.5% revenue decline YoY in the second quarter of 2026. It also lost customers after raising prices on its Xfinity services last year. Comcast is counting on its converged wireless and

The Wall Street Journal has hired Samantha Henig as head of multimedia, a newly created title, effective September 8, Talking Biz News reports. Henig will oversee the Journal’s audio and video departments, while reporting to Aja Whitaker-Moore, deputy editor in chief. Maral Usefi, head of video, is departing the Journal and the video team will report to Whitaker-Moore in the interim.

WPP Media CEO Brian Lesser asked Green whether he felt The Trade Desk was misunderstood and Green responded in the affirmative.

Snapchat is rolling out new tools and programs designed to help agency partners manage brands and collaborate with clients on Snap campaigns.

The World Federation of Advertisers and Elon Musk’s X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM).

The World Federation of Advertisers and Elon Musk’s X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM).

If the merger is still in limbo when next year’s upfront cycle begins, we’ll see advertisers and media buyers do what they always do when facing uncertainty.

YouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside “video shorts” platforms like YouTube Shorts, Reels and TikTok.