A deal has been signed that will have Taboola power all of NBC’s programmatic display advertising sales, Axios reports. NBC News will leverage Taboola Realize performance ad platform, to sell
all of its global programmatic display advertising on its digital properties, including NBCNews.com and Today.com.. The NBC News ad sales team will continue to sell premium video and other
display offers. Taboola will be the only outside vendor to handle programmatic ad sales.