Digital Marketing

Marketers who treat collectible toys as brand “access keys” can deepen loyalty and unlock long-term value.

Brand Keys’ latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.

A seamless brand extension for Taylor Swift’s new album, “Showgirl” i key to its video promo marketing campaign – not a concert film or documentary, but a collection of music videos and behind-the-scenes footage.

The limited release (October 3-5) film was easily the top movie theater box-office draw for the weekend in the U.S. and Canada.

Longer pieces are a harbinger of success, “Digital Information World” reports.

LinkedIn alleges that defendants in the case facilitate the scraping of LinkedIn member information.

The restaurant chain also says it will streamline its leadership team, but CMO Sarah Moore was not mentioned in the release.

Jeep is partnering with Hasbro and McDonald’s, which is sponsoring its own Monopoly Game.

“The only thing a stay would achieve is further extending the year-long delay in implementing the district court’s much-needed injunction,” Epic argues in papers filed Friday with Supreme Court Justice Elena Kagan.

Apple has removed an encrypted app used to label and track the presence of U.S. Immigration and Customs Enforcement officers from its app store, according to a post on Bluesky by ICEBlock’s developer.