Digital Marketing

A combined Paramount-WBD company could have more leverage over movie-theater chains in share of box-office revenue. And Paramount could command higher fees from TV/streaming distributors.

A combined Paramount-WBD company could have more leverage over movie-theater chains in share of box-office revenue. And Paramount could command higher fees from TV/streaming distributors.

Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches, a contract is expected to be signed and go into effect early next year.

Oops! Somebody forgot to include the name of the host in a CBS description of the upcoming “48th Annual Kennedy Center Honors” scheduled to air later this month.

This isn’t just entertainment – it’s cultural strategy. Bad Bunny brings youth, multiculturalism, and global appeal to a franchise seeking its next era of relevance.

The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it will have grown to $11.73 billion a decade later, despite the deceleration.

TV and video-focused ad-tech company Cadent says it has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

Following the rollout of its recent “Nearby Feed,” TikTok is continuing to experiment with its home feed experiences, announcing “Shared Feed,” a way for users to take part in communal scrolling.

The developer of ICEBlock, Joshua Aaron, has sued the Trump administration for allegedly making “unconstitutional threats and demands” that coerced Apple into removing the app from its marketplace.

Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Network, bringing Havas ANZ’s local staff to 450.