Digital Marketing

WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to just 2.2%, including the effects of political advertising.

The draft represents “a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice data and documentation between buyers and sellers in the digital advertising supply chain,” the IAB said, adding that it will accept industry comments through Aug. 11.

The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the “unique, incremental reach” — as well as “outcomes” — generated by campaigns running on GSTV’s network.

Cisco Systems has laid a foundation that enables advertisers to scale intelligent, AI-driven strategies with accuracy, performance, security, speed and visibility.

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the definition of “professional” content actually is.

Citing “disruptions to global trade and continued de-globalization pressures,” WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 by 1.6 percentage points to 4.8% from what it has projected in December 2024.

WBD’s decision to split itself into two separate companies represents a big change from a separation plan announced last December.

A Raymond James research note analyzes impressions and paid clicks – part of an upcoming core AI search traffic model for the U.S. based on Google AI Mode, which recently introduced ads in the AI-based search feature.

The National Advertising Division questioned several productivity claims Microsoft made related to its 365 Copilot suite of applications for the enterprise market, as part of a routine monitoring program for marketing and advertising.

YouTube has coached its content moderators to prioritize “freedom of expression” in rule-breaking videos if they are likely to appeal to the “public interest,” according to “The New York Times” – including videos in which creators “discuss or debate elections, ideologies, movements, race, gender, sexuality, abortion, immigration, censorship and other issues.”