Digital Marketing

Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand’s ad placement across various formats.

The Supreme Court declined to hear an appeal by family members of Clementa Pinckney, who was murdered by Dylann Roof in a racially motivated mass shooting at Mother Emanuel church in Charleston, South Carolina.

Streaming, gaming and social platforms dominate attention even as overall spending declines.

Major ad industry unsuccessfully urged California’s governor to veto the bill.

If agentic AI handles checkout, what happens to websites? They become the equivalent of physical storefronts: places for brand storytelling, engagement, trust-building, merchandising and inventory management.

A new documentary about King Records of Cincinnati is hugely entertaining, fascinating and surprisingly moving.

Sharb Farjami is leaving the firm for what’s described as a non-competitive and not yet disclosed opportunity.

Kiosks are stocked with a “curated inventory of medications based on the prescribing patterns of the One Medical office where they’re located.”

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative tools and GMV Max, which automates the selling process for TikTok Shop vendors.

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative tools and GMV Max, which automates the selling process for TikTok Shop vendors.