Digital Marketing

Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now Paramount has sent a letter to WBD shareholders promoting its own deal and trashing Netflix.

Entertainment has quietly expanded its share of the consumer wallet for the past three years.

Pinterest’s data will let tvScientific’s CTV advertising clients track sales outcomes and shopping conversions.

Artificial intelligence is now “supercharging” surveillance pricing, Senator Ruben Gallego stated in a summary of the bill.

The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or downloaded a song after hearing it in an ad.

So here’s what happened when I tried prompting some chatbots to render beloved children’s character Snow White in a way that would be inappropriate for young children.

Just like web and app services have been making their money over the past decade or two: Selling you, the user, as the product.

TikTok isoffering brands additional ad-performance measurement capabilities through an extended partnership with DoubleVerify, which promises enhanced attention measurement and more platform-specific campaign insights.

TikTok will give brands additional ad-performance measurement capabilities through an extended partnership with DoubleVerify, offering enhanced attention measurement and more platform-specific campaign insights.

As Meta tests new feed designs on both Facebook and Instagram, it has announced that all U.S. Instagram users can now manually control which Reels are algorithmically suggested to them.