Digital Marketing

Her remit is everything from upstream brand positioning to downstream go-to-market planning.

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

Lim will lead a team of 350+ staffers across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and more, overseeing the management of media planning and investments across all channels and platforms.

When “The Conners” ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018.

Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against which we can compare our situations to see if they’re good or bad, worse or better, proper or improper.

Park will join later this month from The Weather Company where she most recently served as vice president, advertising & enterprise data marketing.

As hyperlocal app Fizz continues to grow, Media Daily News spoke with CEO Teddy Solomon to see how the company is approaching its ad business.

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform.

Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users’ ages, and prohibit teens under 18 from having social media accounts without parental permission.

Todd Snyder has agreed to pay nearly $350,000 to settle charges that it violated a California privacy law requiring website operators to allow consumers to opt out of the selling or sharing of their data.