Digital Marketing

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter of small business.

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter of small business.

Google has reached a “settlement in principle” with users who brought a class-action privacy complaint over real-time bidding.

Google has reached a “settlement in principle” with users who brought a class-action privacy complaint over real-time bidding.

“Continuing to operate the legacy opt-out tools does not align with the direction of NAI’s self-regulatory program going forward,” the organization said Wednesday in an email to members.

Meta announced it is testing “Trending Ads” on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads. Reels Trending Ads are a new content targeting product designed to “deliver ads immediately after the most popular, engaging creator-created Reels” across Meta’s platforms, the company says.

Google’s search business could change forever based on the outcome of an antitrust trial expected later this year. Tech partners are preparing to make other provisions in case the trial remedies pull the company apart.

Google on Thursday began sharing how it uses AI to fight internet fraud, cybercrime and phishing scams in Search, Chrome, and Android. One way is to detect scams and block results that can affect a brand’s image or reputation through lookalike web listings.

Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance.