Digital Marketing

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use – and outcomes – of AI across advertising’s ecosystem. It’s a start.

Ogilvy Group Global CEO Devika Bulchandani is being appointed COO of WPP and Laurent Ezekiel is succeeding her as CEO of Ogilvy Group. He will also serve as Executive Sponsor for WPP Open X, which he led prior to his new role.

A new, very dark cop show coming to HBO on Sunday is made with the proficiency that has become common in the production of TV shows today, but to what end?

Roku had a 21.4% share of TV viewing in July for all its apps on its streaming platform compared to the 18.4% share of TV viewing of broadcast TV via non-Roku devices, including cable and satellite set-top boxes.

If you are still treating incrementality testing as an occasional exercise, you are leaving money and growth on the table.

Instagram has introduced a native iPad app that allows users to experience the social-media network on a larger screen with a focus on Reels.

California Crane School can’t proceed against Google and Apple for allegedly conspiring to avoid competing in the paid search market, a panel of the 9th Circuit Court of Appeals ruled Thursday.

There is no breakup of Google’s businesses, not even into separate subsidiaries.

A jury in San Francisco determined Wednesday that Google should pay $425 million for allegedly collecting mobile analytics data after users attempted to prevent the company from doing so.

The odds of Trump NOT completing a full term as president are narrowing, at least on online betting platforms, if not the real world of political health.