Digital Marketing

Amagi has launched an Agentic AI platform called Newspulse that scans VOD libraries and watches live news broadcasts, curating, MediaPlayNews reports. It packagesindividual stories as social-ready clips, news bulletins and vertical bulletins, formats that apparently are popular with young adults (ages 18-29). “For traditional broadcasters, the math is simple: reach those audiences on digital platforms […]

Sony Pictures Entertainment is playing to lay off a “few hundred” employees out of 12,000 that work at the company, Variety reports. This “restructuring” is a strategic choice for growth in franchise strategy and brand extension (including game shows),” sources said.  One senior-level departure is that of Colin Davis, executive vice president of comedy development.

From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids’ program titles.

TikTok’s North American and global brands and agency business head Khartoon Weiss has announced that she will be leaving to “pursue a new opportunity,” Just over a week ago, Weiss presented at TikTok’s NewFronts event, touting the future of TikTok’s U.S.-centric app and covering several upcoming ad placements and brand tools, while using national pride

“SerpApi believes that it is entitled to vacuum up the content that Google pays to license, and sell that content to others,” Google writes in papers filed Monday with U.S. District Court Judge Yvonne Gonzalez Rogers in the Northern District of California.

By expanding its partnership with HubSpot, TikTok is now integrated within the platform’s marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements.

LinkedIn on Monday was hit with new class-action privacy lawsuits alleging that it scans users’ browsers to learn what extensions have been installed.

Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June.

Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU’s upcoming cable TV news network.

Maybe it’s because “fake news” is now a real thing, 365 days a year, not just on April 1.