Samardzija will lead data and platform initiatives, including the implementation of an AI-powered operating system that Stagwell has dubbed “The Machine.”
Stagwell Names Samardzija Chief Data And Platforms Officer Read More »
“We’re happy with the steps we’ve taken forward for 2025, but there’s more work to be done,” says NFL Chief Data and Analytics Officer Paul Ballew.
Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger Read More »
It is an increasingly common sign of the times — TV shows that in any other era would get prime-time showcases on network TV are going to streaming first.
Newest 'NCIS' Goes To Streamer Paramount+, Not CBS Read More »
Spending on U.S. sports rights has more than doubled in the past decade, underscoring the outsized value of live sports in an era of streaming wars and fragmented audiences. According to new research from Ampere Analysis, U.S. broadcasters and streamers will spend $30.5 billion on sports rights in 2025, up 122% from $13.8 billion in
U.S. Sports Rights Spending Doubles, Far Outpacing TV Revenue Growth Read More »
Apple is working with Google on a new AI system the company plans to market as an “answer engine,” and it appears that Google has been helping Apple prepare. The launch is scheduled for spring 2026, as part of the long-delayed overhaul to Siri.
Apple Launching AI-Based 'Answer Engine' Read More »
Apple is working on a new AI system the company plans to market as an “answer engine,” and it appears that Google has been helping Apple prepare. The launch is scheduled for spring 2026, as part of the a long-delayed overhaul to Siri.
Apple To Launch Its Own AI-Based Search 'Answer Engine' – Finally Read More »
The upcoming NFL season “marks the highest grossing season to date for the media company,” NBC says. EDO Ad EnGage estimates “Sunday Night Football” sold $1.12 billion in ad inventory last season for its Sept. 8, 2024-Jan. 5, 2025 airings of the show.
NBC Sells Out Super Bowl, 90% Of Regular NFL Season Read More »
The agency argues that gen AI tools are the “great equalizer” for non-profits in developing top-tier ad campaigns.
Code And Theory Puts AI To (Pro Bono) Work Read More »
Roblox says it is in the process of expanding its age-estimation technology to all users by the end of 2025, in addition to launching new systems designed to limit communication between adults and minors.
Roblox To Bring Age-Estimation Tech To All Users Read More »
Google plans to settle a class-action privacy complaint by giving users more control over online tracking and ad targeting, according to court papers filed this week.
Google Promises New Privacy Control To Resolve RTB Battle Read More »
