Digital Marketing

Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest’s sole supply-side platform.

Citing the First Amendment, NetChoice is urging a judge to again prohibit Mississippi from enforcing a law that would require some platforms to verify users’ ages and prohibit minors from creating social media accounts, without parental permission.

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

That which we call GroupM – or “WPP Media,” for that matter – by any other name would yield as much equity, right?

Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after nearly 20 years.

Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.

Analysts on the Thursday earnings call expressed concern over heavy DSP competition ahead, especially in the CTV space. Amazon’s DSP is a particular threat to the prospects of The Trade Desk.

A one-camera workplace comedy set in a DMV office, and a made-for-network TV spinoff of “Yellowstone” are two of the new shows on tap for CBS next fall.

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.