Digital Marketing

We’ve lived through the chaos. We’re still living it. But now we’ve got a glimpse of something better.

Fox One will feature all news, sports, and entertainment content in one streaming platform – including Fox News Channel, Fox Business, Fox Sports, Fox-owned TV stations and the Fox Television Network.

Joe Biden’s appearance on “The View” last Thursday for his first live TV interview since leaving office went pretty much as expected.

Leaving the NBA will help WBD save around $300 million in annual sports costs (not including the Olympics).

The agency’s new contract expands the agency’s media account in the U.S. The company spent $182 million on measured media last year according to COMvergence.

Since launching the Wire Program in 2024, advertisers have seen 130% higher video-completion rates and a 23% higher view rate vs. standard video ads, and viewers are 18% more likely to convert to leads.

The guidelines, which will be open for public comment through July 12, are intended as a first step toward Media Rating Council accreditation for attention measurement suppliers.

The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.

Texas is now the second state to pass a bill that would require Google and Apple to verify users’ ages and then block minors under 18 from downloading apps without parental permission.

The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A new IAB study finds the digital economy now makes up 18% of the U.S. GDP, with a rapid increase in internet-related jobs and the unprecedented rise of creators since 2020.