Digital Marketing

Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.

Elon Musk’s X Corp. has withdrawn its ad-boycott lawsuit against Amazon’s Twitch without prejudice, according to court papers filed this week in Texas.

At one of its major events next week, Google is expected to announce a software AI agent that will have visual features like Pinterest – to inspire users when they think about topics related to fashion, design, travel and more.

The subject came up during S4 Capital’s first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit.

Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025.

Nearly half of NBCU’s prime-time nights will feature sports in 2026. “Seventy percent of all the programming across NBC is live,” NBCU Chairman, Global Advertising/Partnerships Mark Marshall said at NBCU’s upfront event Monday.

Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers including Arnold Schwarzenegger and Jamie Lee Curtis.

Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring’s upfront sales season.

Prime Video’s ad option, which started up over a year ago, has been a “game changer” with a strong viewer-to-consumer connection to Amazon’s e-commerce business,

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 – down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back.