Digital Marketing

Streaming platforms are down 8% in national TV spend/media value in Q4 so far to $121.4 million, with $121.4 million in national TV ad spend, according to EDO Ad EnGage estimates. Industry-wide airings are at 42,440 with 18.9 billion impressions, vs. $132.5 million in spend/media value a year ago.

TikTok’s parent company ByteDance is planning to increase its spending on AI n 2026, with $23 billion in reported capital expenditure.

The new offering connects Gmail, Google Calendar and other sources of information.

“The changes in Paramount’s new offer were necessary, but not sufficient,” said a major shareholder. “If Paramount is serious about winning, they’re going to need to provide a greater incentive.”

The selection is subject to final contract negotiations. The firm spent $475 million on media this year according to COMvergence.

NORAD and Google have independently integrated generative AI on their respective Santa trackers to enhance images and experiences on their websites through Christmas Eve.

The deal includes ‘The Official Business Consulting Partner’ naming rights, as well as activations at the Garden, the Sphere and other MSG signature venues and activities.

Sisqo’s “Thong Song” becomes “Thon Song,” a comedic, high-energy reinvention built to become the anthem of Toyotathon.

Cinema United says “movie theaters connected with a wide range of consumers this past year from building loyalty by investing in experiences to provide something for everyone on the big screen.”

Judy’s law is becoming “Adam’s Law” as TV super judge Judy Sheindlin gets set to pass her well-worn gavel to her son, Adam Levy.