Digital Marketing

Microsoft plans to shutter its demand-side platform, with the ad division informing clients the ad-tech unit no longer aligns with its AI priorities. Microsoft hinted at this in March. The goal was to help businesses enter a new era, “where websites can talk and ads become highly personalized and naturally integrated into conversational experiences.”

Classes will be held on site at participating marketers’ corporate offices and Instructors are being recruited from the leadership of dozens of Dawn agencies.

The trade group World Federation of Advertisers says Texas courts lack jurisdiction over Musk’s ad boycott allegations.

“People are watching our ad plans almost as much as they are watching our standard plan without ads,” Netflix President of Advertising Amy Reinhard says.

For the first time, YouTube, the official NFL home of NFL Sunday Ticket, will be broadcasting a full game for free in the app.

For the first time, YouTube, the official NFL home of NFL Sunday Ticket, will be broadcasting a full game for free in the app.

A federal appellate court won’t reconsider its recent decision in favor of Paramount in a battle over video privacy.

Microsoft says LinkedIn employees will be affected, but has yet to name exactly how many jobs will be cut. According to “The Seattle Times,” however, the cuts will affect almost 2,000 workers in Washington state alone.

One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.

WBD is also starting up two new media platforms for advertisers: NEO and DemoDirect. WBD Storyverse allows longtime WBD film and TV series content to be used in advertisers’ brand campaigns.