Digital Marketing

Adobe is using its LiveRamp partnership to more directly provide the commerce media segment with its GenStudio content tools, according to an analysis for investors by Yahoo/Finance. The move enriches Adobe’s marketing and creative stack with a a data-centric layer, and is in sync with a broader industry push toward more targeted and automated campaigns […]

Fox, FS1, and digital services posted 30 million average viewers – with another 12 million on Telemundo/Peacock, according to Telemundo. It was the largest Spanish-language U.S. men’s team soccer match in history.

“Social media is addictive and harmful to children,” Virginia Attorney General Jay Jones argues in new papers filed late last week with the 4th Circuit Court of Appeals.

Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents.

Talon was founded in the UK and expanded to the US in 2018. It’s been making acquisitions and striking other deals to expand its footprint here ever since.

X is furthering its efforts to encourage and proliferate more original creator-made videos on the app with a new video editor and recording user interface for iOS users.

Telemundo had 9.4 million viewers with Peacock at 13.0 million, according to preliminary Nielsen results and Adobe Analytics. NBCU says Total Audience Delivery came in at 23.1 million average viewers.

The former executive, Di Fei, is appealing the sentence. Several other former WPP employees received shorter sentences for their part in the scheme.

Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life experiences.

Two classic TV comedies come to mind with the announcement that “Naked and Afraid” will have its contestants stranded on a remote island after being dropped into cold water.