Digital Marketing

For the first time, advertisers can buy Samsung Ads’ smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google’s DV360, powered by Magnite’s SpringServe, the company says.

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

The solution – Dentsu stressed it is not a full-blown agency – will be comprised of a small team led by Christine Cotter, most recently president of social innovation at WPP’s Ogilvy. Earlier she was a social media executive at Amazon.

Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network.

Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO.

David Ellison, Paramount’s chief executive, promised “60 Minutes” correspondent Lesley Stahl that he will respect the editorial independence of the program, The New York Times reports. This is the first indication that Ellison is personally taking steps to calm the disruption that followed the firing of several correspondents and the show’s leadership, an overhaul overseen by Bari

Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network.

Google on Tuesday introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings, and website clicks into the same reporting environment as web and app metrics.

A new law requiring that all advertisements featuring people generated by artificial intelligence reveal that they are using a “synthetic performer,” has been implemented in New York State, The Independent reports. The bill, signed by Governor Kathy Hochul last December, mandates a penalty of $1,000 for a first offense and $5,000 for subsequent ones. 

Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, its AI-powered audience discovery engine, the firms announced, TVTechnology reports. The arrangement combines viewership data from over 30 million Comcast households with Affinity’s transaction-level dataset of more than 100 million consumers in a privacy-centric way. “Advertisers increasingly want to plan and buy media based on real