Digital Marketing

This story was first published by Digiday sibling Modern Retail. This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something. And when an AI assistant recommends […]

Nearly 60 percent of Americans regularly get their news from social media rather than traditional media networks, according to a recent Syracuse University study. But news creators, whether they left traditional media to forge their own path, tacked on content creation to their existing mainstream roles, or were forged in the fires of social-first, have

There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it.  Asked about it on Havas’ earnings call last week, CFO and COO François Laroze said the business is focused on more integrated pitches. When the topic came up on his own call Publicis Groupe CEO Arthur

Elon Musk has made a $1 billion investment in Skydance, Semafor reports. Observers have speculated about a more expansive partnership between Skydance, the Ellisons and Musk’s Starlink satellite network. They say the $1 billion may be just a beginning. Musk was one of several monied people that Paramount CEO David Ellison was considering as a

Comcast is bracing for major job cuts in its cable and telecom businesses as the company restructures prior to the planned spinoff of NBCUniversal next year, Variety reports. “We expect to have a significant charge in the fourth quarter related mostly to our transformation efforts, and I would quantify that at over $1 billion,” Jason Armstrong, told

Detroit’s tourism bureau has stopped advertising in Canada, eliminating what had been an annual seven-figure spend, CBC.ca reports. The bureau acknowledged that relations between the U.S. and Canada have been strained by actions taken by the U.S. government. “I don’t think it’s unpatriotic to point out that a lot of the federal government policies of

TikTok is using this year’s New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps.

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing.

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing.

I’m increasingly skeptical that the binary question — “Did you use AI to write this?” — tells us very much.