Digital Marketing

AI platforms will increasingly turn to advertising as investors question if the technology will ever be profitable, said Michael Komasinski, chief executive of Criteo, during the Web Summit in Lisbon. “I believe that a lot of AI platforms will find their way to advertising models over time,” said the group’s chief Komasinski predicted. “Advertising is […]

LinkedIn has begun testing a new “Frequent Viewer” feature that enables users to see who has viewed their profile more than once, offering marketers an additional source for lead-generation.

LinkedIn has begun testing a new “Frequent Viewer” feature that enables users to see who has viewed their profile more than once, offering marketers an additional source for lead-generation.

Citing “catastrophic risks,” a coalition of watchdogs on Thursday sought a court order requiring leading OpenAI, Anthropic, Google, Meta and SpaceX to halt development of artificial intelligence technology.

Pinterest’s holiday shopping suite includes features designed to aid consumers’ product searches, offering conversational prompt-based discovery, as well as AI-powered price comparisons.

New York City Council voted 44-5 Thursday to prohibit companies from personalizing prices based on customers’ “personal data,” including pseudonymous information linkable to devices.

While media factors can significantly enhance creative effects, it is the synergy between media, target audiences and creative that impacts meaningful outcomes, according to marketing effectiveness researchers.

With apologies to Timothy Leary, I couldn’t resist paraphrasing his counterculture mantra to characterize what happened to Fox News’ regular viewers during the run-up to the midterms. Well, at least two-fifths of them.

The same chatbot that operates across Google’s ecosystem and has access to consumer data and preferences will power personalized answers and a variety of apps such as Google Maps on a new line of eye glasses from Warby Parker.

Under the remit, Omnicom Media will bring brand advertising and performance marketing together in one system, using AI and data to plan, buy, and optimize campaigns.