Digital Marketing

Christine Foster joins Orange Apron Media from Kroger Precision Marketing.

As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content.

The structural remedies include limiting kids’ usage to two hours per day with nighttime blocks from 12am-6am, which are likely to impact user engagement and advertising load.

CIMM says: “Live sports audiences fluctuate substantially throughout broadcasts depending on game competitiveness, score margin, timing, narrative tension, and other contextual factors.”

Higher-priced ad-free options have seen greater price increases over the last three years vs. those for ad-supported tiers – at $1.62 per month vs. $1.21 per month.

To build organic yogurt loyalty, the brand wants you to cuddle cows, get a pasture pedicure and down a grass-green smoothie.

Statements from California Attorney General Rob Bonta, the man leading the lawsuits from 12 states to block the Paramount-WBD merger, reveal he doesn’t know what he’s talking about.

“Parton’s business acumen extended beyond the entertainment industry. Her empire included hotels,” fragrances, beauty products and other ventures, according to “USA Today.”

The 4th Circuit Court of Appeals has ruled that political parties are not entitled to greatly lower candidate TV advertising rates, Politico reports. The Supreme Court recently allowed political parties to spend unlimited amounts, working with campaigns. The decision is being appealed, but will significantly erode the advantage Republicans believe they got from the SCOTUS ruling if

Alcoholic beverage marketers face new compliance issues, resulting from the emergence of artificial intelligence (AI), Regulatory Oversight reports. AI tools do not understand federal regulations. They cannot tell the difference between a permissible lifestyle image and a graphic that implies a health benefit. And state regulations add a second layer of compliance risk.