Digital Marketing

The Children and Teens’ Online Privacy Protection Act would expand the current federal children’s privacy law by prohibiting website and app operators from serving behaviorally targeted ads to users under 17.

Luma AI launched a complete ad system that its COO envisions will tie into DSPs and supply-side platforms to buy and place ads in the future.

iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store complaints, according to data published by AppHarbr Research from cybersecurity firm GeoEdge.

CIMM’s and the 4A’s “Paradox of Plenty” report isn’t one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.

The Trade Desk’s stock spiked 21% on Thursday morning to $30.32 on the news after reports of talks between the two companies.

Amazon wrote the first chapter of retail media, but Meta is writing the next one, Retail TouchPoints reports. Partnerships with such retailers as Kroger, Walmart and Best Buy are changing retail media execution. The second wave of retail media is about making retailer data actionable offsite in measurable ways.  

Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare.

Elon Musk testified on Wednesday that he did not realize social media posts he wrote in 2022 prompted some Twitter shareholders to think he could be backing out of his proposed purchase of the social media site. He did not realize his comments would significantly affect Twitter’s share price. Musk was testifying in a shareholder

By now, every TV series and movie about organized crime comes adapted from all the other TV shows and movies of the last hundred years.

Will the prized HBO brand name remain in its longtime consumer-facing position? This may seen like a rerun to some. Is it better than the ‘Paramount’ brand name?