Digital Marketing

The Comcast report demonstrates TV’s role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X […]

Media capture is a political strategy that authoritarian governments often use to co-opt independent news organizations and spread propaganda, Psychology Today writes. Many experts believe this is already happening in the United States. One strategy is censorship through “noise” that leads to cognitive overload. 

Brands like ScottsMiracle-Gro and Clinique are using Agentic AI to serve consumers and provide educational resources wherever they are, Fast Company reports. “We’re using a lot of agentic AI to help people in any given market,” said John Sass, senior vice president and chief creative officer at ScottsMiracle-Gro, speaking at the Fast Company Grill at SXSW. “We have 158 years of experience;

The Federal Trade Commission has toughened its regulation of car dealerships, including fines of more than $50,000 for misleading pricing practices, including ads that exclude mandatory fees,  Car Scoops reports. The FTC is also targeting listings for vehicles that aren’t actually available.

The push for a league comes as flag football teams will make their debut in two years with the 2028 Los Angeles Summer Olympics.

Nonprofit news sites drew 72.1 million visits in January, up from 6.46 million in December, Nieman Lab reports. The biggest gainers included  The top news sites included theconcersation.com, propublica.org, sltrib.com, motherjones.com and texastribune.org. 

Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as often.

Amazon MGM’s “Project Hail Mary” earned $54.6 million in domestic revenue in its second week. the best box-office film revenue of the year so far. Globally, the movie has now surpassed $300 million.

Charles Barkley’s reflections on immigration during an NCAA pregame show sparked coverage and reactions that mischaracterized his tone and intentions.

While the direct impact has been minuscule, the indirect effect is impacting time spent with search engines, according to PQ Media’s just-released Global Consumer Media Usage Forecast.