Digital Marketing

Madison & Wall calculates that the average growth rate for IPG, Omnicom, Publicis and WPP in Q3 was about 0.3%.

Because YouTube TV is now up against Disney, the stoppage of service for ABC Television Network, ESPN and ABC TV stations is a big deal to some analysts.

The “Honor Through Action” movement campaign aims to ensure veterans and their families are honored year-round beyond the Veterans Day. The funds will go to support careers, financial security and well-being of those who have served and their families.

A scandal at the BBC has resulted in the resignations of its top two executives and raised questions about media bias.

Ad declines for Paramount Skydance’s direct-to-consumer business were due to underperformance from Pluto TV.

Her new movie is thus far a flop, and some are speculating that Sweeney’s politics are at least partially to blame.

The company filed what will likely be its final earnings report as a public company after the close of markets on Monday afternoon.

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it’s a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.

iHeartMedia and TikTok are collaborating on a new “TikTok Podcast Network,” a digital radio station and live event integrations featuring TikTok creators-turned-podcasters.

Reddit is testing a customizable interactive ad format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit users to “play, participate, and explore directly within the ad itself,” according to Reddit’s recent announcement.