Digital Marketing

AI is being hyped as the magic tool to give SMBs a lift in competition, but a recent study of 750 small and medium size businesses suggest otherwise.

Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads.

Jimmy Fallon’s new ad-biz reality show might be of keen interest to the industry, but can it draw the interest where it matters most – the general public?

The movie bested the Apple-produced 2023 film debuts “Killers of the Flower Moon,” with a $34 million opening, and “Napoleon,” which came in at $30.8 million.

The movie bested the Apple-produced 2023 film debuts “Killers of the Flower Moon,” with a $34 million opening, and “Napoleon,” which came in at $30.8 million.

Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms.

The final report from House Judiciary Committee Chair Jim Jordan’s staff does not make any explicit recommendations, but says its “work is not done,” and that it “remains vigilant” against similar ad industry self-regulatory initiatives.

Prime Video consumers are appealing the dismissal of their lawsuit accusing the company of sharing information about their online video viewing with Amazon affiliates.

Spotify, a service of nearly 700 million global users (including 270 million premium subscribers), is pushing to add more video content to be aligned with its music content.

Perplexity cofounder Aravind Srinivas announced a new feature that reminds users of tasks and allows them to be scheduled on WhatsApp. It’s just one of many features on the horizon.