Digital Marketing

Bank of America’s Chris Curtin joins the Walmart division amid strong membership and retail media growth.

“Google charges the customer for alleged clicks on keywords that Google refuses to disclose and for which the customer is unable to tell what it paid for,” PVC Fence alleges in a class-action complaint filed Monday in federal court in San Jose, California.

The permission and payment model marks a significant shift with major implications for the advertising and digital ecosystem. It blocks AI scrapers from accessing content from sites Cloudflare supports, about 24% across the internet, and is based on the HTTP 402 Payment Required code, allowing publishers to decide the fate of its own content.

Supposedly, adding a link directly into your post will tank your reach. So what do we do? Bury the actual content we want people to read somewhere less visible — just to appease the algorithm.

Attorneys for California resident Michael Salazar are urging the Supreme Court to leave in place a ruling that revived his video privacy claims against the National Basketball Association.

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with tech companies, and will affect advertising and media buying.

Elon Musk announced last week that X will begin charging brands based on the size of their ad.

In what might be the most drawn-out run of a TV show in history, “The Comeback” is coming back next year for only its third season in 21 years.

In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.

Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans. At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets.   This is a