Digital Marketing

“TikTok GamePlan,” a new in-app resource, is intended to help official sports organizations better utilize growing sports fandom and relevant cultural movements on the platform.

Developed by Code And Theory, the company says it is the first to market with a fully agentic operating system in the marketing sector.

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium digital platforms that plan, transact, and optimize programmatic advertising.

Agentic media-buying may only have started a few months ago, but it’s accelerating quickly. Just watch this two-minute demo video of PubMatic’s new agent-to-agent media-buying system.

The month-long Oar campaign, the company’s first out-of-home advertising, consists of 273 card ads across all three of Metro North’s train lines.

New York Governor Kathy Hochul has signed a bill requiring social media platforms to display warning labels on the mental health impact of some addictive features. These include addictive feeds, auto play or infinite scroll to post labels, Mid Hudson News reports. 

Amazon will meet with marketers during the Consumer Electronics Show this week to pitch executives on its ability to help sell goods and services through its e-commerce portal. It will also highlight its ability to build consumer reach via streaming content and programmatic alliances with rivals such as Disney, Roku and Netflix. 

Analyzing authentic conversations made possible through AI is a major theme at CES this year, giving platforms like Reddit the ability to open “black boxes” to reveal data not previously available.

Comcast has completed the separation of most of its cable networks into the separate Versant Media Group, with Mark Lazarus serving as CEO. Versant will be a potential partner and acquirer of complementary media businesses. 

CBS is looking to jumpstart its next true-crime franchise with a prime-time series starring best-selling mystery novelist Harlan Coben.