Digital Marketing

TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via “personalized, context-aware recommendations” in response to real-time questions about performance.

A Microsoft company spokesperson acknowledged the protest and email to MediaPost, but stopped short of saying emails have been blocked that include terms related to Palestine and Gaza.

Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of ECI’s Media Inflation Report.

Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of ECI’s Media Inflation Report.

B2B advertisers remain hesitant to use CTV because of three common misconceptions: that it’s too expensive, it’s too broad to effectively reach niche audiences, and it isn’t measurable.

“The Residence” on Netflix is one of streaming’s biggest hits because it goes where so many other shows never go – to a land called Entertainment.

The ESPN tour will go to a different state each day for 50 consecutive days throughout the summer, to coincide with the launch of the full-fledged ESPN streamer as a streaming platform in the fall.

The initial deal was struck in 2021 and since then WPP has managed end-to-end creative, media, data and marketing technology, across the company’s entire portfolio.

Spotify says the changes will make for more seamless buying opportunities that could benefit creators, who can now direct customers to discounted billing options.

Spotify says the changes will make for more seamless buying opportunities that could benefit creators, who can now direct customers to discounted billing options.